Franchise companies are always looking to find top talent buy and run franchises. One of the ways that franchise companies are connecting with potential franchisors is through franchise recruitment videos posted on their websites.
Franchise videos are typically longer than the 30 second-2 minutes that we suggest for most online promotional videos and franchise videos that run between 7-15 minutes have high viewer completion rates. A Wistia analysis confirms this is true in the 2-10 minute range.
Below is a sample franchise recruitment video that my Vancouver video production company produced.